PRIVACY POLICY Brighter Day Services, LLC Effective Date: September 9, 2024, Last Updated: May 14, 2026

INTRODUCTION

Brighter Day Services, LLC ("Company," "we," "us," or "our"), is committed to protecting the privacy of our clients, prospects, and website visitors. This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and your rights regarding that information.

By using our website at brighterdayservcs.com, booking our services, or communicating with us via phone, SMS, email, or any digital platform, you agree to the terms of this Privacy Policy.

1. INFORMATION WE COLLECT

We collect the following categories of personal information:

Contact Information — Your name, home or business address, email address, and phone number when you submit a contact form, request a quote, or book a service.

Booking and Service Information — Service type, appointment date and time, property details, and any special instructions provided during the booking process through our website or booking platform.

Payment Information — Payment details collected through Square for the purpose of processing service payments. We do not store full credit card numbers. Payment processing is handled securely by Square in accordance with their privacy and security standards.

Communications Data — Records of communications between you and Brighter Day Services including SMS messages, emails, and platform messages.

Website Usage Data — Information collected automatically when you visit brighterdayservcs.com, including your IP address, browser type, device type, pages visited, and time spent on the site. This data is collected through standard website analytics tools.

Opt-In and Consent Records — Records of your consent to receive SMS communications and marketing messages from Brighter Day Services.

2. HOW WE USE YOUR INFORMATION

We use the personal information we collect for the following purposes:

To schedule and confirm service appointments and send appointment reminders and arrival notifications via SMS and email.

To process payments for services rendered through our payment processing partner Square.

To communicate with you regarding your service, answer questions, and provide customer support.

To send follow-up messages after service completion including satisfaction inquiries and review requests.

To send promotional and marketing communications to clients and prospects who have opted in to receive such messages.

To improve our website, services, and customer experience based on usage data and feedback.

To comply with applicable legal obligations and protect the rights and safety of our clients, contractors, and company.

3. SMS COMMUNICATIONS & CONSENT

Brighter Day Services uses SMS messaging to communicate with clients who have opted in to receive text messages from us. By providing your phone number and consenting to receive SMS messages from Brighter Day Services, you agree to receive the following types of messages:

Appointment confirmations and reminders, arrival notifications, service follow-up messages, customer support communications, and promotional offers.

SMS consent and phone numbers collected for SMS purposes are not shared with third parties or affiliates for their own marketing purposes. SMS consent is not shared with third parties.

Message and data rates may apply. Message frequency varies based on your service activity and communication preferences. You may opt out of SMS communications at any time by replying STOP to any message. For help, reply HELP or contact us at (410) 989-6090.

4. HOW WE SHARE YOUR INFORMATION

We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following limited circumstances:

Service Providers — We share information with trusted third-party service providers who assist us in operating our business, including our booking platform, payment processor, CRM platform, and communication tools. These providers are contractually obligated to protect your information and may only use it to provide services on our behalf. Current service providers include Square (payment processing), BookingKoala (service booking and scheduling), GoHighLevel (CRM and communication), RingCentral (phone and SMS communications), and Microsoft 365 (business operations).

Independent Contractors — We share limited client information with our vetted independent service contractors solely for the purpose of completing your scheduled service. Contractors are bound by confidentiality obligations and are prohibited from using your information for any other purpose.

Legal Requirements — We may disclose your information if required to do so by law, court order, or government regulation, or if we believe disclosure is necessary to protect the rights, safety, or property of the Company, our clients, or others.

Business Transfers — In the event of a merger, acquisition, or sale of all or substantially all of our assets, your information may be transferred to the acquiring entity. We will notify you of any such change in accordance with applicable law.

We do not share your SMS consent or phone number with any third party for marketing purposes under any circumstances.

5. DATA RETENTION

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, to maintain our business records, and to comply with applicable legal obligations. When your information is no longer needed, we will securely delete or anonymize it.

6. DATA SECURITY

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. Our platforms and service providers maintain industry-standard security practices including encrypted data transmission and secure data storage.

While we take data security seriously, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security of your information.

7. YOUR RIGHTS & CHOICES

You have the following rights regarding your personal information:

Access — You may request a copy of the personal information we hold about you.

Correction — You may request that we correct any inaccurate or incomplete information we hold about you.

Deletion — You may request that we delete your personal information, subject to certain legal and operational limitations.

Opt-Out of SMS — You may opt out of SMS communications at any time by replying STOP to any message from us.

Opt-Out of Marketing — You may opt out of marketing emails by clicking the unsubscribe link in any marketing email or by contacting us directly.

To exercise any of these rights, contact us at (410) 989-6090 or through our website at brighterdayservcs.com.

8. COOKIES AND WEBSITE TRACKING

Our website brighterdayservcs.com may use cookies and similar tracking technologies to improve your browsing experience, analyze website traffic, and understand how visitors use our site. You may adjust your browser settings to refuse cookies, though doing so may affect your ability to use certain features of our website.

9. THIRD-PARTY LINKS

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies before providing any personal information.

10. CHILDREN'S PRIVACY

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a minor, please contact us immediately and we will take steps to delete that information.

11. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. When we make material changes, we will update the effective date at the top of this page. We encourage you to review this policy periodically. Continued use of our services after any changes constitutes your acceptance of the updated policy.

12. CONTACT US

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Brighter Day Services, LLC 200 Washington Ave, FL 5, Towson, MD 21204 Phone: (410) 989-6090 Website: brighterdayservcs.com

This privacy policy should be published at brighterdayservcs.com/privacy-policy and linked in the footer of every page on your website. Include a link near any opt-in or contact form with language such as: "By submitting this form you agree to our Privacy Policy and consent to receive SMS communications from Brighter Day Services."